Wednesday, 9 December 2009

PC Repair Job Tips for Landing Long-Term Clients

Are you tired of the revolving-door, thankless PC repair job? There is a better way, and the path to get you there usually starts with refocusing your efforts on landing long-term clients and more entrepreneurial endeavors.

The one-shot deal is for amateurs. Professionals focus on long-term clients.

Now with that in mind, how can you easily and quickly get more great, steady, high-paying clients onto your client list? It’s actually pretty simple: surveys.

Surveys of your prospects, customers, and clients can be a great way for you to ensure that every successful PC repair job turns into a long-term client. Surveys of your prospects can help you get invaluable information about their IT needs, as well as keep in touch and stay current about what is going on both before and after you make a sales call.

Your goal with marketing is to make sure that you are able to take every great PC repair job that comes your way and turn it into a long-term client relationship. Surveys can help you go beyond just making sales call after sales call, or sending follow-up letters to potential clients. Surveys are a non-obtrusive way to get to know potential clients.

When well-designed, prospect surveys are not pushy, and can help you find out about each prospect’s problems and long-term business goals. This way, you can find out if there’s opportunity to go beyond a one-shot-deal PC repair job and become more of their long-term IT solution. These surveys are centered on the prospect and don’t ask for anything more than candid participation. As an incentive, perhaps include a free time-limited offer for those that complete the survey, such as a free tip sheet or report – something that will be perceived as valuable to your repair company’s prospects.

When you create a prospect survey for your PC repair business:

* Keep your survey relatively short and simple.
* Mail or e-mail your survey about four weeks after your initial sales appointment, most recent pre-sales conversation, or proposal delivery.
* Send another survey again about six months later, and six months after that, to keep the dialogue open.
* Include specific questions that get to the heart of who your prospective clients are, so you know what to expect.

Which questions should you include? Ask questions that identify current issues and gauge a prospect’s fitness for long-term IT services.

* What’s the single biggest PC problem that you are having right now?
* What’s the single biggest business problem you are having right now?
* How are you currently dealing with these problems?
* What do you think the solution to these problems might look like?
* What is the single biggest obstacle that’s preventing you from moving forward with the project we have discussed?
* Do you have any friends, family members or business associates that could use our help with their computer problems?

Be sure to offer an incentive for filling out and returning the survey by the requested date. And always end your survey with a “thank you” to show you appreciate your prospects’ help and feedback. A survey serves as a great follow-up letter for your prospects and customers that hire you for a PC repair job. It is another creative touch point you can use that does not require calling, nagging, or begging for a sale.

In this short article, we looked at how you can utilize surveys as very powerful prospect follow-up tools. This way, you don’t have to settle for another revolving door, thankless, dead-end project. Learn more about how to turn each PC repair job into more steady, high-paying clients now at

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